The DPP’s United Campaign Strategy in the Legislative Yuan Elections: The Case of Taipei and Kaohsiung City





Published date: 

June, 2009


Chang-chih Lin


This article examines the formation and electoral effects of the “united
campaign strategy” used by the DPP in the Taipei and Kaohsiung City
elections. This campaign strategy is a peculiarly maneuvered under SNTV
electoral system. Its unique feature is that, instead of campaigning alone,
the candidates from a party step up their campaigns as a union to facilitate
the allocation of votes, namely “vote equalization”. The empirical evidence
indicates that the formation of this strategy is primarily connected with the
rational thinking of a party and its candidates. The goals of this strategy are
to raise the chances of winning, to decrease the campaign funds, to equalize
the votes for candidates, and to optimize the party’s vote shares and seats.
Based on an analysis of the outcomes of the comparative research design,
“a united campaign” and “vote equalization” strategy does not have the
positive electoral effects mentioned above without some contributing
factors, such as the party’s nominating strategy and the gap in the approval
rates among candidates. Even though there is changes are taking place
in the Legislative Yuan’s electoral system, a united campaign and vote
equalization strategy will still play an important role in the local legislative
elections, which are still under the SNTV system.