Media Issue, Political Events and the Dynamics of Public Opinion: The Case of the Taiwanese Presidential Election in the year 2000





Published date: 

December, 2002


Chun Chun Shih
Yung-ming Hsu


This essay seeks to explore how the issues and events reported by newspapers affect the image of candidates, and then how the image of candidates affects their popular supports in Taiwanese presidential election in the year 2000. The content analysis of issues and events are conducted to collect time-series aggregate data, and the linear regressions are applied to estimate the relations between issues, events, and candidates’ images. Therefore, this paper presents the effects of candidates’ images by newspapers by identifying the dynamics of mass support from polls. We conclude that some issues and events do affect the image of individual candidates, but the relations between images and mass support are quite different according to candidates’ unique situations.